A founder with a homemade snack recipe needed a brand that could sit on premium retail shelves. We built their identity, packaging system, pricing strategy and a launch plan targeting metro grocery chains and D2C online.
An established Indian food brand wanted to enter the UAE and Saudi markets. We localised their brand voice, adapted packaging for Arabic-language shelf requirements and built a market entry playbook.
A functional beverage brand needed to move upmarket. We redefined their positioning, overhauled the visual identity and redesigned packaging to appeal to health-conscious premium consumers globally.